PRIMIGI Girls

Primigi Boys

Why PRIMIGI?

The PRIMIGI System

For more than 30 years PRIMIGI shoes have been the preferred children’s footwear of Italian mothers.  From their very first steps to the start of their adolescence, PRIMIGI accompanies kids throughout their lifetime of growth with their attractiveness, fine quality and reliable shoes.  The careful selection of high-quality materials and the fashion of Italian styles come together to create a fine product that satisfy all of the stages a childhood needs.

The PRIMIGI System is a true Guarantee of Quality characterized by its continuous innovations and unique features.  PRIMIGI shoes are exceptionally known for being very lightweight, excellent flexibility and with an amazing fit.  PRIMIGI shoes have additional performance features such as the Anti-Shock System, the Sky Effect System and the Flexible Action System.    Most of PRIMIGI shoes are also equipped with removable and washable insoles.  Made from natural leathers, they can be easily rinsed once a week in soapy water to help keep bacteria from growing in the interest of healthy feet.

The Sky Effect System

The Sky Effect System is a special insole that contains all of the characteristics of a normal PRIMIGI insole as well as some other unique features.    Almost all of PRIMIGI insoles can be removed and washed.  They are made of high- quality materials and lined with the softest leather.  The Sky effect system insoles are extra light weight, flexible, and shock absorbing.  The insoles are very breathable and antibacterial.  They should be washed gently ( as you would for wool garments) by hand washing using a neutral soap without rubbing or twisting them. The insoles should then be left to dry well making sure to keep them away from direct sources of heat before they are placed inside the shoe again.

The Flexible Action System

The Flexible Action System is a special design of the sole making all PRIMIGI shoes extremely flexible providing comfort in the place where the foot requires greater give from the shoe.  On the tread side of the sole, near the area where it bends, there are a series of grooves that cut into the material decreasing its thickness.  Carefully designed in shape and depth these grooves allow for maximum flexibility while ensuring perfect grip as well as extreme comfort during walking.  A special midsole made from very soft, hard wearing material makes it easier for the shoe to bend. The system is completed with the use of rubber compounds in the sole that have been carefully balanced to create the best mix of flexibility, grip and lightness.

The Anti-Shock  System

The Anti-Shock  System consists of an air chamber in the sole precisely where the heel rests, which acts as a shock absorber while on the outside of the shoe , the heel area of the sole( in proximity to this  air chamber),  is in the shape of a convex cap boosting this shock absorbing effect.

The heel of the foot has to bear the bulk of the body’s weight. The heel is the most exposed to the natural function of supporting and absorbing the normal little shocks of walking and running.  This is why to ensure the utmost safety and comfort, PRIMIGI has developed this special system.